The most common way that established financial advisors grow is via referrals from their existing clients. As a result, the average financial advisory firm spends just 2% of its revenue on marketing. Yet in practice, it’s not clear whether growing with referrals is really a best practice, or simply the only source of growth that’s left when advisory firms spend on little else to market their services. In this session, we delve into the latest Kitces Research on what financial advisors are actually doing to successfully market themselves, the typical cost to acquire new clients and how it varies by marketing channel, why some marketing strategies are significantly more scalable than others, and the best approach to determine the right budget for marketing expenses for your advisory firm.